Ryerson partnered with Aegis to create Intersections, a magazine aimed at academia, business, community and government. The magazine features the bright minds that drive the university’s research. It is intended primarily to communicate the unique nature of Ryerson’s research to stakeholders. But the has also become an important tool for recruiting both high calibre research talent and high calibre students.
Leadership through storytelling
Stories are a powerful way to communicate culture and leadership. We created the magazine as a collection of engaging stories and photography about people of science — Ryerson researchers in their pursuit of ground-breaking work. At its core, Intersections galvanized the notion of Ryerson as an urban campus integrated into the city.
The branding of research
The Centre for Urban Energy (CUE) at Ryerson University is a confluence of minds with multi-disciplinary expertise from industry, academia and the public sector. CUE exists to find innovative, next-generation solutions to keep cities powered. Based on our award-winning work in the university’s magazine: Intersections, Ryerson asked us to develop an identity system, website and print communications for the new research brand. CUE’s forward-thinking premise inspired the creative approach — from the wordmark designed as a bold, simple statement with the letter E reminiscent of a three-pronged electrical plug to the photography, which illustrates urban night time scenes using a special time-lapse technique.
Centre for Urban Energy
Branding and Identity