The Schulich School of Medicine and Dentistry is a relatively new rebrand of Western University’s Faculty of Medicine. When a school rebrands, there can be a period of confusion within its alumni base. To help mitigate this factor, we were invited to design a new magazine called Rapport to help strengthen the School’s connection with alumni.
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Clarifying brand values
In tandem with our magazine design, there was a mandate to deliver clear new brand values. Under its new Dean, the School has assumed a clear trajectory. Leveraging its considerable legacy, Schulich School of Medicine and Dentistry is aiming to secure a leading position in international medical sciences. The magazine showcases leadership through the lives and work of the School’s alumni — professionals, researchers and educators who are bringing important value to the world and deepening an already impressive legacy.