Creating a signature identity for a new merger

Our work for Thrive was deceptively simple. We were commissioned to design an organizational identity. The challenge was that we were creating a new corporate identity for two merging organizations, each with their own extensive histories and cultures.

Producing the identity was a result of extensive research into the various regional offices that would be servicing the Thrive community. Finding the linking elements between the two communities was the most important task for our team. Once identified, the logo and identity materials were easy to design. Thrive gave us the opportunity to put our research front and centre. They understood that the more we knew, the better our product. The result was a fresh and exciting image for the company as it turns a new leaf in its story.

Thrive Group

Research

Naming

Branding and Identity