Brands are more than
just business transactions.

A brand is a promise between a business and a consumer, and the more human your brand is, the stronger the promise. That human-to-human trust creates a relationship.

A case for United Way

Event rebrand
lifts engagement

In collaboration with the United Way and The Collective, Aegis has completed a rebrand of a key fundraising event previously known as Climb the CN Tower.

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A case for Kandalore

Reenergizing
a youth brand

Getting to the truth of a brand allows it to shine brighter. Led by ethnography, we distilled the magic of Camp Kandalore into a rich digital brand experience.

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A case for Ivey

Putting the
reader first

Communications strengthen bonds. At the heart of our design of Ivey’s award-winning magazine has been the School’s genuine commitment to its alumni base.

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A case for Ivey

Putting the
relationship first

Design can strengthen bonds. At the heart of Ivey’s award-winning magazine design has been the School’s genuine commitment to its alumni base.

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— approach

We use a balance of art and science
to create great design that inspires
human beings to take action.

Our approach is grounded in an understanding of human behaviour and culture. Anthropology provides us a finer-grained, empathic understanding of audiences. This leads us to innovate and design better interactions between a brand and the people who matter to it. Ultimately, this helps brands build trust, influence behaviour and produce measurable results.

— practices

Strategic expertise that
creates real business impact.

Business
Growth

Sustainable business growth can come from realizing what isn’t there

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Fundraising
Growth

Fundraising extends far beyond just the money

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Branding
Strategy

Measured thinking is immeasurable

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Human-centred
Design

Graphic design is only part of the picture

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Anthropology
Research

Discovering the right questions is how you find the right answers

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Agency
Creative Partner

We deliver creative that delivers

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