Brands are more than
just business transactions.
A brand is a promise between a business and a consumer, and the more human your brand is, the stronger the promise. That human-to-human trust creates a relationship.
Brands are more than
A case for United Way
Event rebrand
lifts engagement
In collaboration with the United Way and The Collective, Aegis has completed a rebrand of a key fundraising event previously known as Climb the CN Tower.
A case for Kandalore
Reenergizing
a youth brand
Getting to the truth of a brand allows it to shine brighter. Led by ethnography, we distilled the magic of Camp Kandalore into a rich digital brand experience.
A case for Ivey
Putting the
relationship first
Design can strengthen bonds. At the heart of Ivey’s award-winning magazine design has been the School’s genuine commitment to its alumni base.
— approach
We use a balance of art and science
to create great design that inspires
human beings to take action.
Our approach is grounded in an understanding of human behaviour and culture. Anthropology provides us a finer-grained, empathic understanding of audiences. This leads us to innovate and design better interactions between a brand and the people who matter to it. Ultimately, this helps brands build trust, influence behaviour and produce measurable results.
