The Goethe-Institut is a German cultural association encouraging international cultural exchange and relations. Openminds is a public forum, hosted by the Goethe-Institut, which brings together diverse thinkers to share insights into the current state of culture. It explores questions such as: How is culture adapting to shifting paradigms and a world in flux? We developed the branding and communications to reflect the curious and inquiring nature of the event series. ⬤